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A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
- Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
- Close the knowledge gap between strategy and experimentation/validation
- Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
From the Publisher
Ready to reinvent your organization? Get inspired with the uniquely visual, always innovative Strategyzer series:
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation teaches you how to systematically understand, design, and differentiate your business model.
Value Proposition Design: How to Create Products and Services Customers Want
Value Proposition Design helps you tackle a core challenge of every business—creating compelling products and services customers want to buy.
Testing Business Ideas: A Field Guide for Rapid Experimentation
Testing Business Ideas explains how to increase the success of any venture by providing a practical guide to rapid experimentation.
The Invincible Company: How to Constantly Reinvent Your Organization
The Invincible Company shows how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines.